Create a Brand
To stand out in an already crowded online market, you’ll need to build your own brand.
Building a brand refers to everything from choosing your blog name, creating a logo, nurturing a tone of voice that you use throughout your posts. Brand-building is also in the fonts and colors you select to feature across your website, as well as any other platforms or materials you create content for.
Your brand is like your blog’s personality, in that it allows people to recognize and relate to your content. If a user sees your blog material on social media or in an online magazine, they should instantly be able to recognize the brand elements that you’ve created – no matter what the medium.
Make sure you spend time creating your brand to match the kind of content you’re creating. Have a think about how you want to be positioned within the music marketplace to help inform your decisions, and build a brand you’ll be proud of.